Brand: VASI Moda
Founder: Betsy Callas
Location: Tampa, Florida
Launch Year: 2014
Unique Selling Proposition (USP): For those who are both fashion and socially conscious, VASI Moda delivers effortlessly stylish statement accessories that marry fashion with philanthropy.
Story Behind the Brand: Betsy's personal experience with breast cancer was the pivotal point that encouraged her to realize her lifelong dream of launching a luxury scarf collection. Allowing her to combine her passion for fashion, design and art, with her desire to help those following her on the same journey through cancer. She created VASI, as a marriage of fashion and philanthropy, and donates a percentage of every purchase to further the advances that are made to improve the outcome and quality of life for those undergoing breast cancer treatments
Clothing or Accessories: Accessories
Accessory Type: Women's scarves
Product Categories: Signature scarf, B square
Launch Your Collection Products and Services Provided: Celebrity Stylist Outreach, Fashion Branding Guide, Media Kit, Linesheet, Buyer Order Form, Executive Summary for Business Plan
Manufacturing Location: Como, Italy
Retail Price Points: $105, $360
Where to Buy: www.vasimoda.com
Website: www.vasimoda.com