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SERVICES

Choose from either of our all-inclusive starter or growth packages, or let us tailor a custom package just for you. Only need branding? We've got that, too. You can also learn all about our 5-step signature launch process, compare our packages, learn why you should hire us, find

out how our launch process works, see our praise, and read our FAQ.

 

Launch Packages

 

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DESCRIPTION

Our All-Inclusive Starter Launch Package will provide you with all the services you need to launch your apparel brand, from start to finish, following our 5-Step Signature Launch Process. At the end of this service, you will have a commercially viable apparel collection, ready to market, promote, and sell. 

THIS IS FOR YOU IF

Our Starter Launch Package is best for those who are interested in developing and launching their apparel brand, without logo and e-commerce website services, or any of the growth services offered in Step 5 of our launch process. 

Hover over this section to get a cost breakdown for the Starter Launch Package by style.

Starter Launch Package

Average Timeline:

4-9+ months

Cost:

From $15,000-$17,000

Included in this Package

 

Add-On Options

 

  • Business Plan Questionnaire

  • Selling Strategy Guide + Recommendation ​

  • Branding Guide and Workbook

  • Done-for-You (DFY) Costing Session Training

  • Fashion Design Services (priced per style)

  • Fashion Attorney Resource Guide

  • Signed and personalized copy of the LYC founder's book, Becoming a Fashion Designer (Wiley)

  • Custom Brand + Logo Design

  • Custom E-Commerce Website Design

  • Custom Social Media Graphic Design

STEP 01 : PLANNING / INCLUDED

STEP 01 : PLANNING / ADD-ON OPTIONS

STEP 03 : DESIGN & PRODUCT

DEVELOPMENT / INCLUDED

STEP 02 : BRANDING / INCLUDED

STEP 02 : BRANDING / ADD-ON OPTIONS

STEP 03 : DESIGN & PRODUCT

DEVELOPMENT /ADD-ON OPTIONS

  • Fashion Design Insider Tips Guides

    • Insider Tips for Creating a Digital Moodboard​

    • Insider Tips for Creating Your Design Concepts

    • Insider Tips for Naming Your Apparel Styles

  • Do-It-Yourself (DIY) Costing Session Training

  • Fabric Sourcing 

    • Insider Tips for Selecting Your Fabric​

  • (LYC) Branded Insider Tips Document

    • Insider Tips for Sourcing Your Trim

STEP 04 : SAMPLE DEVELOPMENT

& PRODUCTION / INCLUDED

STEP 04 : SAMPLE DEVELOPMENT

& PRODUCTION / ADD-ON OPTIONS

  • Factory Placement with a U.S. based apparel manufacturer

  • Tech Pack Kick-Off Call

  • Tech Pack Development (priced per style)

  • Sample Development and Management

  • Production Placement and Management

  • N/A

VALUE-ADDED SERVICES:

  • Management of your entire launch process from inception to launch by our Founder and CEO

  • Client Kick-Off Call

  • 2 Client Touch-Base Calls

  • Personal Expert Consulting Team from start to finish

  • Access to Industry Insider Resources of LYC Founder and CEO 

PLEASE NOTE:

The above does not include the costs for patterns, samples, remote fit sessions, production units, labels, packaging, fabric swatches and yardage, etc. since they are different for each client and are invoiced separately. Once you book a discovery call with our founder, she will provide you with all the additional costs to budget for in your Launch Proposal, which you will receive after the call.

 

DESCRIPTION

Our All-Inclusive Growth Launch Package will provide you with all the services you need to launch your apparel brand, from start to finish, with the addition of  branding and growth services that allow you to scale your new apparel brand. At the end of this service, you will have a  commercially viable apparel collection and a head start on your marketing initiatives. 

THIS IS FOR YOU IF

Our Growth Launch Package is best for those who are interested in developing and launching their apparel brand, with a complete suite of branding services, as well as growth services to kick start your selling and marketing initiatives.

Hover over this section to get a cost breakdown for the Growth Launch Package by style.

Growth Launch Package

Cost:

From $18,000-$20,000

Average Timeline:

6-10+ months

Included in this Package

 

Add-On Options

 

  • Branding Guide and Workbook

  • Custom Brand Design

    • Primary Logo Design​

    • Secondary Logo Design

    • Submark

    • Custom Pattern Design

    • Color Palette

    • Typography Selection

    • Notecard Design (to include in customer orders)

    • Business Card Design

    • Editable Instagram Social Media Graphics

  • E-Commerce Website Design

  • Custom Brand Design Add-Ons

    • Icons​

    • Email Signature

  • E-Commerce Website Design Add-Ons

    • Forum

  • Online Wholesale Marketplace Profile Set Up

  • Custom Designed Lookbook

  • Media Leads

  • Media Kit

  • Instagram Growth Marketing

  • Fashion Week Submission

  • Photoshoot Services

STEP 01 : PLANNING / INCLUDED

  • Business Plan Questionnaire

  • Selling Strategy Guide + Recommendation ​

  • Fashion Attorney Resource Guide

  • Signed and personalized copy of the LYC founder's book, Becoming a Fashion Designer (Wiley)

STEP 02 : BRANDING/ INCLUDED

STEP 02 : BRANDING / ADD-ON OPTIONS

STEP 01 : PLANNING / ADD-ON OPTIONS

  • Fashion Design Insider Tips Guides

    • Insider Tips for Creating a Digital Moodboard​

    • Insider Tips for Creating Your Design Concepts

    • Insider Tips for Naming Your Apparel Styles

  • Done-for-You (DFY) Costing Session Training

  • Fabric Sourcing 

    • Insider Tips for Selecting Your Fabrics​

  • (LYC) Branded Insider Tips Document

    • Insider Tips for Sourcing Your Trim

  • Done-for-You (DFY) Costing Session Training

  • Fashion Design Services (priced per style)

STEP 03 : DESIGN & PRODUCT

DEVELOPMENT / INCLUDED

STEP 03 : DESIGN & PRODUCT

DEVELOPMENT / ADD-ON OPTIONS

  • Factory Placement with a U.S. based apparel manufacturer

  • Tech Pack Kick-Off Call

  • Tech Pack Development (priced per style)

  • Sample Development and Management

  • Production Placement and Management

STEP 04 : SAMPLE DEVELOPMENT

PRODUCTION / INCLUDED

STEP 04 : SAMPLE DEVELOPMENT

& PRODUCTION / ADD-ON OPTIONS

  • N/A

STEP 05 : SALES, PROMOTION

& MARKETING / INCLUDED

STEP 05 : SALES, PROMOTION

& MARKETING / ADD-ON OPTIONS

VALUE-ADDED SERVICES:

  • Management of your entire launch process from inception to launch by our Founder and CEO

  • Client Kick-Off Call

  • 3 Client Touch-Base Calls

  • Personal Expert Consulting Team from start to finish

  • Access to Industry Insider Resources of LYC Founder and CEO 

PLEASE NOTE:

The above does not include the costs for patterns, samples, remote fit sessions, production units, labels, packaging, fabric swatches and yardage, etc. since they are different for each client and are invoiced separately. Once you book a discovery call with our founder, she will provide you with all the additional costs to budget for in your Launch Proposal, which you will receive after the call.

 

DESCRIPTION

Our Custom Launch Package allows anyone who has already begun the launch process to use our individual, à la carte services to fill in the gaps, so that you can launch successfully. If you are interested in this package, please book a complimentary discovery call with our founder and CEO, so she can help you to select the services that best fit your needs. 

THIS IS FOR YOU IF

Our Custom Launch Package is meant only for those who have already begun the launch process on their own and need to fill in the gaps with additional services, or ran into difficulties after going through some of the steps and need help getting back on track. 

Hover over this section for further information regarding our Custom Launch Package.

Custom Launch Package

 

DESCRIPTION

Our Branding Package is for anyone who is looking only for branding services and is not interested in our apparel launch program.

THIS IS FOR YOU IF

Our Branding Package is meant for anyone who is seeking brand/logo and commerce website design and who needs to identify their target market and create a solid brand strategy for their brand.

Hover over this section for further information regarding our Branding Package.

Branding Package

Included in this Package

 

  • Branding Guide and Workbook

    • Comprehensive 252-page ​educational guide walks you through the process of creating a solid brand strategy, including identification of your target market

    • No other guides includes every major branding component needed to create a robust foundation for your brand at the in-depth level we dive into

    • Our founder and CEO will work closely with you to review your answers and perfect each exercise, so you can walk away with professionally constructed, authentic brand messaging 

  • Custom Brand Design

    • Primary Logo Design​

    • Secondary Logo Design

    • Submark

    • Custom Pattern Design

    • Color Palette

    • Typography Selection

    • Notecard Design (to include in customer orders)

    • Business Card Design

    • Editable Instagram Social Media Graphics

  • Custom E-Commerce Website Design

    • Home page

    • About Us/Our Story page

    • Blog

    • Press page

    • Subscribe graphic

    • Pop-up message

    • E-Commerce store (for up to 10 styles)

    • FAQ page

    • Footer design

    • Return policy page

    • Contact us page

    • "Coming Soon" Landing Page (allows you to collect email subscribers before you launch and is the perfect way to create buzz about your upcoming website launch)

    • Favicon design and upload to your website

    • SEO optimization

    • Back-end set up

    • Mobile optimized

Your website will also include the following:

  • Responsive Web Design (RWD)

  • Up to 2 revisions for each section

  • Website set up walk-through call

  • Domain search and consultation

    • Our founder will conduct a domain search for you based on your ideal website url and her recommendation based on your brand identity, and then she will report on her findings in a Domain Search Report. It will include possible website url names for your future website home. She will also consult with you on what to do if your domain name is taken, and other important insider tips.   

Our website designer is a Wix Certified Webmaster and has
received substantial training and has completed extensive coursework in high quality website design, with a focus
on SEO implementation, effective navigation and
conversion rates, and best practices for creating a loyal customer base through effective brand messaging.

Our Branding Package is offered at a discounted rate. However, our Branding Guide and Workbook, Custom Brand Design, and Custom E-Commerce Website Design services or any combination of these services can be purchased individually by clicking on the underlined links provided below.

PHOTOSHOOT
SERVICES
 

Coming soon

Add-On Options

 

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VALUE-ADDED SERVICES:

  • Your website will be designed by a:

    • Fashion industry executive who has innate color and styling sense and has expertise specifically needed to design an apparel brand website

    • Wix Certified Webmaster, who received extensive training that incorporates easy-to-navigate website design, with fewer drop-off rates 

    • Trained website designer whose unique storytelling style incorporates compelling content that places an emphasis on brand messaging, which helps to create loyal customers 

  • Management of your entire branding process from start to launch by our Founder and CEO

  • Ability to work with a 2-person branding team who will work alongside you to bring your vision to life

PLEASE NOTE:

Client is responsible for providing copy and images for the website. Our website are designed using the Wix platform.

 

Our Signature 5-Step Launch Process

 

STEP 01 / PLANNING

First, you'll complete your business plan, using our easy-to-fill out business plan template made specifically for emerging fashion brands.

 

Then, using our Selling Strategy Guide, you will determine your preliminary selling strategy. Once we get a production quote back, we will finalize your selling strategy.

You can also opt to purchase our Fashion Attorney Resource Guide, which can help you to secure a fashion attorney.

STEP 02 / BRANDING

Next, you'll identify your target market, craft a comprehensive branding strategy, including your Unique Selling Proposition (USP), Brand Positioning Statement (BPS), Brand Mantra, brand narrative, tagline, and every single branding component necessary to create a solid brand identity (including website copy). Our founder will review your answers and help you pt the finishing touch on them.

Then, our in-house Brand Stylist will work with you to design your brand with a primary logo, secondary logo, mark, brand pattern, branded social media graphics for posts, and our founder and CEO will design your e-commerce website. You can also opt for the Starter Package, if you don't wish to have a logo and website designed for you. 

STEP 03 / PRODUCT DEVELOPMENT

From there, we'll work together to place your design concepts  using our remote white board tool and make sure they are cohesively merchandised. You can also work with us to create your designs from the ground up. Ou founder will then source your fabrics, using our Insider Guide, you will source your trim, we'll give you costing training and you'll cost your line or get it costed for you, and you will work alongside our Director of Technical Design to get your tech packs (the blueprint for how your garments are constructed) made, approved, and completed.

STEP 04 / SAMPLE DEVELOPMENT & PRODUCTION

We will work alongside you to place your line with a U.S. based apparel manufacturer, who will make both your samples and produce your bulk order.

 

Then we will hand off your tech packs to your factory and manage the sample development process for you, including the coordination of your remote fit sessions, until final approval.

 

Lastly, we'll place your production order, walk you through the grading process, and manage the entire production process for you, including all the complex details until completed.

STEP 05 / SALES, PROMOTION, AND MARKETING

In our final launch step, we will work with you to develop your wholesale and dropshipping business through our online wholesale marketplace (if wholesale is a part of your selling strategy), help you land press with our Media Leads service, assign you an account manager who will work alongside you to grow your Instagram account, design your lookbook, help you get Fashion Week show placement, and much more.

 

Please excuse us as 

we re-format this section.

Compare our Packages

 

You can use the below comparison guide to assist you in

finding the package that best fits your launch needs. Click on

any of the package headings below to be taken directly to that 

package. If you have already begun the launch process, and need to

fill in the gaps with a selection of customized services, click here.

For emerging apparel brands

who are looking for a launch package that gives them all the services needed to successfully launch your apparel brand, along with additional services to help you grow and scale. This package also includes full branding services, including brand and website design, along with additional marketing collateral.

BUSINESS PLAN

BRANDING GUIDE AND WORKBOOK

CUSTOM LOGO & BRAND DESIGN

CUSTOM

E-COMMERCE WEBSITE 

DESIGN

SELLING STRATEGY GUIDE

For emerging apparel brands

who are looking for all the basic services needed to successfully launch your apparel brand. This package includes no branding services.

For emerging and established apparel brands who need

branding services only.

BRANDING

BRANDING

BRANDING

STARTER

STARTER

GROWTH

GROWTH

GROWTH

STARTER

GROWTH

COSTING SESSION

(DO-IT-YOURSELF

WITH TRAINING)

COSTING SESSION (DONE-FOR-YOU WITH TRAINING)

FABRIC SOURCING

FACTORY PLACEMENT

TECH PACK KICK-OFF CALL

TECH PACK DEVELOPMENT

SAMPLE DEVELOPMENT AND MANAGEMENT

FIRST REMOTE FIT SESSION

PRODUCTION PLACEMENT & MANAGEMENT

LOOKBOOK

ONLINE WHOLESALE MARKETPLACE

TIMELINE

1-3 months

10-12 months

12-14 months

INSIDER TIPS FOR CREATING YOUR DESIGN CONCEPTS

COST

Coming soon

$15,000-$17,000

$18,000-$20,000

PAYMENT PLANS

Up to 2 payments with 50% deposit 

and 50% balance due at halfway point.

Up to 2 payments with 50% deposit 

and 50% balance due prior to factory placement step.

Up to 2 payments with 50% deposit 

and 50% balance due prior to factory placement step.

 

Why Hire Us

 

We will do all the heavy lifting for you and save you time trying to research difficult to find emerging fashion brand-friendly resources and since we already have trustworthy relationships in place, you'll never waste your money with overpriced quotes.

Our founder and in-house team will mentor, guide, and educate you step-by-step through the launch process, so you will always have a knowledgeable team by your side, every step of the way. 

When we become your trusted launch partner, you gain access to our mega list of fashion insider resources. You will use the same vendors and factories that the top names in fashion use, at an affordable price.

We help you to develop, launch, and grow your apparel brand all in one place, so you don't have to juggle multiple resources and track progress with each of them. That is just one way we make the launch process simple and easy, just the way we like it.

 

How it Works

 

01

Take a moment to browse our launch packages to get an idea which one is the best fit for your launch needs.

02

FILL OUT OUR LAUNCH QUESTIONNAIRE

Fill out our Launch Questionnaire that our founder will review prior

to your complimentary

Discovery Call.

03

On the 30-minute complimentary Discovery Call, our founder will learn more about your launch goals and you can find out how our launch process works. We will figure out he best launch package for you, and get all of your questions answered.

04

You will then review your

proposal, which outlines our founder's recommended

launch package, based on

your launch needs discussed during the Discovery Call.

BOOK A DISCOVERY CALL

WITH OUR FOUNDER

REVIEW YOUR

LAUNCH PROPOSAL

05

BOOK YOUR 

SERVICES

You will email our founder the package or services you would like to book.

06

REVIEW & SIGN

OUR AGREEMENTS

Our founder will email you both a Master Services Agreement and a Statement of Work Agreement (SOW) for your review and signature.

07

PROCESS YOUR

INVOICE

You will then process the

first invoice, which represents

a 50% deposit to kick off

your launch process. We use Google Pay, which allows you to pay by credit card, debit card, or through your bank account.

08

GO THROUGH OUR

WELCOME PACKET

You will have the opportunity

to read through our Welcome Packet, which contains important information, as well as our exclusive 35-step launch

process only available to

Launch Your Collection clients. 

09

RECEIVE LINK TO OUR

PROJECT MANAGEMENT TOOL

We will email you a link to your launch project in our project management tool, where we assign tasks and where you can check the status of each step in the

launch process anytime.

10

SCHEDULE YOUR

KICK-OFF CALL

You will then schedule

your kick-off call with

our founder and CEO, 

which will officially start 

your launch process.

11

START THE FIRST 

STEP IN THE PROCESS

How exciting! It's time to start the very first step in the launch process - the business plan. While you will be working with different team members throughout the process, our founder and CEO will manage the entire launch process for you from start to finish.

12

CELEBRATE THE KICK-OFF

OF YOUR LAUNCH

Now it's time to give yourself

a big congrats for taking the first step in making your apparel launch dreams come true! You

are on your way to launching

your very own apparel brand!

 

See our Praise

 

 

Read our FAQ

 

"Lisa has been instrumental in guiding me through the launch of my women's lifestyle contemporary clothing collection. Her in-depth knowledge of the fashion industry and her high level of competency in every aspect of launching an apparel brand is demonstrated daily.

 

Not only is Lisa a fashion industry expert, but she is also a very kind and gracious individual, who offers both professionally relevant advice and personally appropriate wisdom.

 

I would highly recommend having Lisa in your corner if you ever consider entering the dynamic world of fashion!"

KAYLEE SCHATZ-BERG | FOUNDER, ASHER MARIE
Wake Forest, North Carolina

"Not only is Lisa a fashion industry

expert, but she is also a very kind

and gracious individual, who offers 

both professionally relevant advice

and personally appropriate wisdom."