BRAND: On the Rocks
FOUNDER: Dave Spare
LOCATION: Los Angeles and Palm Springs, California
LAUNCH YEAR: 2022
STORY BEHIND THE BRAND: Dave Spare created the On the Rocks apparel brand because he couldn't find clothing that fit well and did not appear boxy.
IN DAVE'S OWN WORDS: "I started On the Rocks because I believe that well-fitting clothing can enhance your physique and increase your confidence. I've always had a passion for design. I guess you could say clothing has been in my blood from day one; my dad owned a men's clothing store in the 1960's and my grandmother was a fashion designer of high-end women's gowns, mostly for the Hollywood elite of the 1940's. We spent months working tirelessly with our factory team in Vietnam to craft our perfect cut clothing to make your body look its absolute best and to make you feel great. I'm proud to offer men's clothing that will actually enhance a man's physique and give him the confidence to look his absolute best, in any social setting."
PRODUCT CATEGORY: Men's Separates
UNIQUE SELLING POINT: Perfect fit construction
LAUNCH YOUR COLLECTION PRODUCTS AND SERVICES: Fashion Business Plan, Selling Strategy Guide, Branding Guide and Workbook, Logo and Brand Design, E-Commerce Website Design and Maintenance, Pre-Launch Coming Soon Strategy, Fabric & Trim Sourcing, Tech Pack Development, Factory Placement, Costing, Sample Development and Production Management, Modeling Agency Placement, Remote Fit Sessions, Online Wholesale Marketplace, and Social Media Strategy
MANUFACTURING LOCATION: Vietnam
OFFICIAL WEBSITE FOR ON THE ROCKS