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Launch Your Collection Client Spotlight: Asher Marie Collection

Brand: Asher Marie

Founder: Kaylee Schatz-Berg

Location: Wake Forest, North Carolina

Launch Year: 2015

Mission Statement: Asher Marie offers a lifestyle collection for all seasons that delivers globally inspired pieces, at an affordable price point, graciously complementing today’s most dynamic woman.

Story Behind the Brand: After college, Asher Marie founder, Kaylee Schatz-Berg pursued a decade long career in marketing, real estate and interior design in both the Washington, DC and Raleigh, North Carolina suburbs. While surrounding herself with beautiful design, eclectic people and dynamic visual stimulation, Kaylee believed she was destined for something more encompassing of her passions. She wanted to find an even larger platform to share her love of design, travel, and fashion. And in keeping with that goal, Asher Marie was born!

Clothing Type: Womenswear separates

Product Categories: Dresses, skirts, pants, shorts

Launch Your Collection Products and Services Provided: Complete launch from initial concept to sample and bulk production, fabric/trim sourcing, tech pack development, media kit, linesheet, buyer order form, press placement, public relations strategy and outreach, custom website design, social media channel creation, placement on buyer/brand marketplace, placement on emerging fashion brand marketplace, retailer outreach for line placement, Fashion Branding Guide, Fashion Attorney Resource Guide, monthly newsletter design and distribution to website subscribers

Fashion Week Participation: Los Angeles Swim Week, Spring/Summer 2016

Sample Development: Los Angeles, CA

Manufacturing Location: Miami, Florida

Retail Price Point: $98 - $168

Where to Buy: For retail orders, please visit; For domestic and international orders, please visit; For wholesale orders, please visit


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