LAUNCH STEP 02 / BRANDING / BRAND DESIGN
02
LAUNCH STEP
Brand Design
We invite you to work alongside our talented brand designer, who will navigate through your ideas and inspirations to create an iconic brand identity that tells your authentic, unique, and compelling brand story.
Our intentional and authentic design approach helps heart-led, passion-fueled fashion entrepreneurs connect with their audience and create meaningful, lasting customer loyalty.
Details
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We believe every new fashion start-up should not just have a logo, but a full brand identity custom designed for them.
This includes a full family of custom designed logos and brand elements that give you the widest range of versatility and potential for brand recognition.
Your brand story should resonate with your customer long after they have left your website or purchased your products.
Your brand image should be intentional; it should have purpose and speak to who you are, who you serve, and what you are about; it should illicit an emotional staying power that draws your customers back to your brand in an everlasting and empowering way; it should give your customers a sense of trust to buy your collection and have the kind of staying power that keeps them coming back for more!
Included in the Package
BRAND QUESTIONNIARE
Our brand designer will use the answers you provide in your Brand Questionnaire to dig deep and get to the core of your brand, truly understand your vision, and strategize how to bring it to life. The purpose of this phase is for us to get to know you and your brand intimately so we can design a brand that is authentic and intentional. This step helps guide the direction and inspiration for your brand identity.
BRAND DESIGN
Our brand designer will design and present you with each of the below elements included:
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Primary logo
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Brand Mark
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Color Palette
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2 Brand Patterns
BRANDED INSTAGRAM TEMPLATES
Our founder will create (4) four custom designed, editable Instagram post templates to round out your brand identity.
BRAND EXPLORATION SESSION
One of our core branding studio philosophies is built on the cornerstone of getting to know our clients on a more personal level. We do this with our 40-minute Zoom brand exploration session. During the call with our brand designer, she will go over our brand design process, dive into your apparel business and what makes you unique, go over any design preferences, discover your brand’s heart, messaging, positioning, and identity, and answer any questions you have
TYPOGRAPHY STYLING
Our brand designer will hand select your official brand fonts as follows:
Logo Design:
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Main font
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Tagline font, if applicable
Website Hierarchy:
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Heading font
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Subheading font
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Body font
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Button font
BRAND STYLE GUIDE
Our Brand Style Guide lays out all of the visual identifiers of your brand, including your typography, color palette, all of your logos and brand elements and explains how, when, and where to use your branding. Having all of this info in one document allows you to maintain a cohesive brand across all platforms.
FAVICON
Our founder will custom design a favicon to add to your website so when your website is loaded, a symbol appears on the website page tab.
Add-On Options
PACKAGING DESIGN
Our brand designer will custom design a sticker and box for your clothing packaging that is used to fulfill your orders. PRICE COMING SOON
Project Lead
Natalia Babalici, Brand Designer (bio coming soon)
Cost
Timeline
$2,750
3 weeks
To purchase this service, please schedule a Discovery Call with our founder by clicking on the button below.