LAUNCH STEP 02: BRAND DESIGN
02
Brand Design
We invite you to work alongside our talented brand designer, who will navigate through your ideas and inspirations to create an iconic brand identity that tells your authentic, unique, and compelling brand story.
Our intentional and authentic design approach helps heart-led, passion-fueled fashion entrepreneurs connect with their audience and create meaningful, lasting customer loyalty.
Details
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We believe every new fashion start-up should not just have a logo, but a full brand identity custom designed for them. This includes a full family of logos (further explained below) and design elements that give you the widest range of versatility and potential for brand recognition, including a primary logo, secondary logo, submark, and pattern. You can then incorporate all of these custom designed elements on your website, marketing materials, across all social media, and packaging, providing you with a cohesive, polished, and professional brand identity.
A primary logo is the main logo that represents your business and is used most often.
A secondary logo is a simplified version of the primary logo. This design may eliminate some text or rearrange the elements to improve readability in small sizes. Secondary logos are intended for online use or when you must resize your logo to accommodate a smaller format.
A submark is a less detailed version of your primary logo that can be used as secondary mark. It can be used on lookbooks and media kits, on social media profiles, website footers, as favicons, or on the backside of your business cards.
A pattern is a brand element design to complement the personality of your brand that can be used on your website and in other marketing materials and social media posts. It plays an important role in creating strong brand recognition, bringing depth to a brand identity, and creating a memorable brand experience.
Included in the Package
KICK-OFF CALL
One of our core branding studio philosophies is built on the cornerstone of getting to know our clients on a more personal level. With the initial phone call, we formally introduce ourselves, answer any questions you have, and discover your brand’s heart, messaging, positioning & identity.
BRAND IDENTITY DESIGN
You will receive a custom designed primary logo, secondary logo, submark, and brand pattern.
Up to 3 revisions are allowed for this step.
TYPOGRAPHY SELECTION
Typography is the font selection for your brand that typically consists of 2 total fonts.
BUSINESS CARD DESIGN
We will provide you with a 2-sided designed business card and a printer recommendation. Printing of business card is not included.
CREATIVE DIRECTION BRIEF
This initial phase is all about research and strategy. We will dig deep to get to the core of your brand, truly understand your vision, and strategize how to bring it to life. The purpose of this phase is for us to get to know you and your brand intimately so we can design a brand that is authentic and intentional.
COLOR PALETTE SELECTION
Your color palette is made up of the official colors that you select to represent your brand. It typically consists of 5-6 total colors.
Typography is the font selection for your brand that typically consists of 2 total fonts.
Up to 3 revisions are allowed for this step.
BRAND STYLE GUIDE
Our Brand Style Guide lays out all of the visual identifiers of your brand, including your typography, color palette, all of your logos and brand elements and explains how, when, and where to use your branding. Having all of this info in one document allows you to maintain a cohesive brand across all platforms.
BRANDED INSTAGRAM TEMPLATES
You will get custom designed, editable Instagram post templates to round out your brand identity.