LAUNCH STEP 05 / SALES, PROMOTION, & MARKETING / E-COMMERCE WEBSITE DESIGN
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LAUNCH STEP
According to Forbes, your website visitors can form an impression of your business in as little as 50 milliseconds!
Your website is at the hub of everything you do, from presenting your brand story, to collecting e-mail subscribers, to selling your collection. Your website will become one of your top producing channels for sales, so it is important that you have a well thought out e-commerce store that builds trust, generates sales, and creates loyal customers.
Your website will be designed by our founder, who is a Wix Certified Webmaster. Your website copy will be written by our founder, who is an author and published writer. She also is a former fashion designer, 19-year New York fashion industry veteran, has innate color and style sense and knows exactly what is needed for the optimal design of an apparel brand.
Details
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For most fashion start-ups, e-commerce sales through their official brand website will represent the highest revenue selling stream, and will play a crucial role not only in selling their collection, but in establishing a loyal customer base.
With an e-commerce website, you can start selling your collection as soon as it is produced, tapping into an unlimited potential of customers worldwide. Unrestricted by location or time of day, selling online allows you to generate business all day, every day, 24/7/365.
Your website will be designed and hosted on the WIX platform, which allows you to easily maintain and make updates to your site using powerful drag and drop editing tools, without any HTML or coding experience needed.
WEBSITE QUESTIONNIARE
We will provide you with a Website Questionnaire that will give our Founder & CEO all the most important information she needs to bring your vision to life.
COPY FOR WEBSITE PAGES
Our founder, who is the author of the book, Becoming a Fashion Designer (Wiley) and a published writer, will create and write the content and copy for your website, including the home page, about page, store (style descriptions and store introduction graphic), blog header (we do not provide blog post content) and contact us page if you completed the Branding Guide and Workbook service with us. You will be responsible for providing any images and videos.
COMMUNITY FORUM
We will add a forum to your website that allows you to create a community of followers and customers who stand behind your brand message. You can create different topic posts to get your audience interacting with each other. This unique feature has the capacity to build loyal customers.
E-COMMERCE WEBSITE DESIGN
Your website will include the following:
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Pages
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Home page
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About Us/Our Story page
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Blog
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Press page
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Subscribe graphic
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Pop-up message
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E-Commerce store (for up to 10 styles)
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FAQ page
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Footer design
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Return policy page
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Contact us page
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"Coming Soon" Landing Page (we will fill you in on why this is important during the website design process)
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Favicon design and upload to your website
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SEO optimization
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Back-end set up
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Mobile optimized
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Website launch time management to pre-selling and coming soon campaign tied in with a social media countdown for your official apparel launch
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Basic Website Maintenance for 1-month
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Please note: Client must provide all images and any videography
Responsive Web Design (RWD)
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Up to 2 revisions for each section
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Website design by a seasoned New York fashion industry executive with expertise in design specific for apparel brands and a Wix Certified Webmaster, whose unique storytelling style incorporates compelling content that creates loyal customers and fewer drop-off rates
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Website set up phone walk-through
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Domain search and consultation
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Our founder will conduct a domain search for you based on your ideal website url and her recommendation based on your brand identity, and then she will report on her findings in a Domain Search Report. It will include possible website url names for your future website home. She will also consult with you on what to do if your domain name is taken, and other important insider tips.
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ABANDONED CART EMAIL REMINDERS
SELLING PRODUCT SUBSCRIPTIONS
DIGITAL GIFT CARDS
POINT-OF-SALE (POS) TECHNOLOGY
STORE LOYALTY PROGRAM
RELATED PRODUCTS GALLERY
CUSTOMER WISHLIST
OFFER DISCOUNTS & STORE COUPONS
CROSS SELLING AT CHECKOUT
CREATE INTEGRATED EMAIL MARKETING CAMPAIGNS
AUTOMATED FACEBOOK & INSTAGRAM ADS
SALES POP SOCIAL PROOF INTEGRATION
INSPIRATION PAGE
As a fashion designer, your aesthetic and vision play a large role in how your customers view you and your apparel brand. By including an inspiration page on your website, you can draw people into the world of your brand, which can be in a motivating factor in their shopping experience. $450
EXPLORE OUR WORLD PAGE
If you wish to level up and provide your customer base with a more advanced version of the Inspiration Page, you can opt for our "Explore Our World" featured page. This will take your customers into the world of your brand with everything from timelines, helpful advice, community news, and more. $850
Our Website Designer is a Wix Certified Webmaster and has received substantial training and has completed extensive coursework in high quality website design, with a focus on SEO implementation, effective navigation and conversion rates, and best practices for creating a loyal customer base
through effective brand messaging.
Our founder is uniquely qualified to design the official home of your apparel brand as follows:
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Wix Certified Webmaster;
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Author and published writer highly qualified to write the copy for each client's website;
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Innate color, design, and styling sense;
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In-depth knowledge of what it takes to launch an apparel brand website, including all the steps specific to an apparel brand that are needed to launch successfully;
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Management of your social media coming soon campaign in conjunction with your official website launch