LAUNCH STEP 02 | BRANDING | BRANDING GUIDE & WORKBOOK
Our Branding Guide and Workbook is the most comprehensive and in-depth branding guide on the market and is also one of our most popular services!
Best described as a mini course, six modules walk you through the process of discovering and developing every single branding component necessary to create a solid brand strategy. You will also work one-on-one with our founder to perfect your brand strategy and brand positioning statements, tagline, and other branding components. You will walk away with a compelling brand story and a polished and cohesive brand identity with the intent on developing a loyal customer base.
Our Branding Guide and Workbook contains the following six modules:
Module 1 | Learning the What, When, and Why of Branding
Module 2 | Understanding Brand Strategy
Module 3 | Defining Your Brand
Module 4 | Discovering your Brand DNA
Module 5 | Creating Your Brand Identity
Module 6 | Understanding Brand Equity
It also provides you with Behind-the-Brand case studies for Ralph Lauren and Aldo, top tips for branding your apparel collection from Tom Ford, a branding glossary, and compelling fashion and brand quotes throughout.
Once you complete your Branding Guide and Workbook, your brand messaging will be used cohesively along all custom touchpoints, from website copy to social media posts, marketing materials, and signage.
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BRANDING GUIDE & WORKBOOK
Six (6) modules walk you through the process of crafting a solid brand strategy that will help you to develop a loyal customer base. You'll identify your target market, discover your brand purpose, craft your brand narrative, develop your unique selling proposition (USP) and brand positioning statement (BPS) and so much more.
EXPERT BRAND STRATEGY ADVICE
The Launch Your Collection founder will personally review your responses to the Branding Guide and Workbook, and provide two rounds of expert advice, edits, and recommendations for changes to ensure your answers are perfectly polished and position your brand is the best possible way.
EASY FILLABLE PDF FORMAT
Our fillable PDF format makes it easy to fill out and edit later, so you will never have to print it out, enter your answers in by hand, or scan it.
Branding Guide & Workbook Testimonials
"The Branding Guide and Workbook was a great exercise!
I put quite a bit of time, thought, and effort into it and it really helped me to clarify what I want my brand to represent."
MASHBURN & CO.
"Where the Branding Guide & Workbook really shined for us was the realization of how much thought and work goes into creating a brand! The workbook also validated our thoughts on the emotional connection with a brand idea. This really resonates with our working brand idea.
Also, we both could easily repeat the workbook exercises many times to really gain a grasp of the creative process."
MEGAN CAVANAH &
"We have found the Branding Guide and Workbook to be incredibly helpful and it fantastic! We used it on a phone call with a marketing agency and it was invaluable; they asked me to answer five items about my brand that I had already completed in the Branding Guide! I also love the fact that I got to work one-on-one with the Launch Your Collection Founder and CEO to craft my brand identity and strategy. Thank you for providing such a comprehensive and helpful brand strategy tool!"
DR. LEIGH WHITE, MD
"Thanks so much for the extra time to work on this guide, it was so extremely helpful!
I honestly could have spent another month on it just carefully going through and crafting everything - it was so much fun!"
To purchase this service, please schedule a Discovery Call with our founder by clicking on the button below.
Founder & President