LAUNCH STEP 05: SALES, PROMOTION, AND MARKETING
A lookbook is a digitized informational packet that includes brand lifestyle imagery, all of the styles in your line, along with product descriptions and information, and includes the story behind your brand. It is used for outreach to retailers to build your wholesale business and for press to land features.
Your Lookbook can also be used at tradeshows, can be added to your website for your customers to look through, and can be added to your brand profile if you purchase our online wholesale marketplace service.
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Included in this Package
Your Lookbook will include the following 4 sections:
Our Story: We will make this section come alive with brand imagery and your brand story, including how and why you launched your collection. We will include your brand messaging, mission statement, your Unique Selling Proposition (USP), and all the uniquequalitites that make up your line.
Brand Imagery: We will create a mini lookbook section right inside your media kit with 1 product image per style, including all pertinent style information and product details
Style listing: Up to 3 images per style
Product Details: Full product details including style name, description, SKU#, color and print info, fiber/fabric info, wholesale costs, and all other pertinent info
Product Details: Full product details including style name, style description, SKU#, color/print listing, fabric info, wholesale costs and all pertinent information