
01
LAUNCH STEP 01:
PLANNING
Selling Strategy Guide
Before you even begin designing your collection, you need to develop a solid selling strategy that takes into account all of the different selling revenue streams available. We'll provide you with all the latest selling revenue stream options, along with the pros and cons of each method. Created and written by our founder, it also includes her recommended selling strategy formula specifically geared to the emerging fashion brand.
Creating a selling strategy is an essential step for any emerging fashion brand before you embark on the sample development and production process. Having a selling strategy in place will allow you to better plan your production units when you get to the production step of the launch process.

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Included in this Package
SELLING STRATEGY GUIDE
Six modules walk you through the process
of crafting a solid brand strategy that will help
you to develop a loyal customer base. You'll identify your target market, discover your brand purpose, craft your brand narrative, develop your unique selling proposition (USP) and brand positioning statement (BPS) and so much more.