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Dissecting Fashion Industry Lingo



Editor's Note: Some of the words and phrases you see here may already be familiar to you. If so, it doesn't hurt to brush up on your fashion terms. You may just come across some unfamiliar terms, learn something new, and expand your credentials.

Understanding industry lingo will help to establish you as a player in the world of fashion and plays an important part in your education as an emerging fashion brand. Day in and day out, you will be communicating with industry experts -- from consultants, to technical designers, to sample makers, to fabric mills and factories - all of whom have spent a considerable amount of time in the field, and will likely use this terminology as their second language. So don't get caught feeling left behind: go ahead and read through our list of need-to-know fashion industry lingo so you'll be in-the-know.

Alta moda: Italian couture

Atelier: French word used to describe a fashion designer's studio or workshop

Automatic replenishment: Also known as a continuous open-to-buy, a store that allows a brand/designer to restock basic or staple products without a purchase order

Brick and mortar: The term for the physical location of a store

Brick and click: Retailers that integrate their brick and mortar store with their e-commerce site. This allows retailers to offer special perks and seamless web-to-store services, such as in-store pick ups and returns.

Buying Plan: A general description of the types and quantities of merchandise that a buyer expects to purchase for delivery within a specific timeframe or period.

CAD: Abbreviation for Computer Aided Design, it is an integrated computer system that aids in designing and pattern making; used in both grading, marker making, cutting, and sewing machines.

Colorway: industry term used to describe the color of a garment because saying the word 'color' is just too boring and overused

Cut and sew: process that combines different garment pieces where we cut the knit fabrics based on required pattern and sew them together to form a complete garment.

Diffusion line: modestly priced line of merchandise created by a high-end designer (i.e. the former Marc by Marc Jacobs line, D&G by Dolce and Gabanna)

Doors: Number of retail stores where a fashion designer's collection is carried and sold.

E-tailer: an exclusively online retail store, as opposed to an e-commerce site

Fashion cycle: refers to the introduction, acceptance, and decline of a fashion or style

Fashion forecast: prediction of fashion trends

Fast fashion: describes a retail model of distributing fashion design trends both quickly and cheaply to a mass audience.

First pattern: trial pattern made in the design department for sample approval

Flagship: largest and most well stocked store for an apparel manufacturer or fashion designer

Flats: abbreviated term for flat sketches which are black and white technical drawings that show a garment as if it were laid “flat” to display all seams, hardware, and any other design details, typically done in a software program like Adobe Illustrator

Furnishings: term specifically used to refer to mens accessories, such as socks and underwear

Grading: process of making a sample size pattern smaller or larger in order to create a complete size range for the garment

Greige goods: unbleached, unfinished fabrics

Gross margin: difference in dollars between the net sales and net cost of merchandise

LBD: abbreviation for "Little Black Dress," coined by Coco Chanel; it describes an evening or cocktail dress intended to be long-lasting, versatile and of course, black

Mixed-use shopping center: shopping center that not only has retail stores, but also includes restaurants, residential units, and even movie theaters and offices

Mode or Moda: synonym for fashion; used throughout Europe

Mood Board: presentation board that contains images, fabric swatches, trims, and other findings, which express the mood, inspiration and color story for a particular collection of apparel concepts and designs

Open-To-Buy: amount of money a buyer can spend on merchandise to be delivered within a given period, minus the amount allocated to merchandise on order

Product Data Management Systems (PDM): computer software systems used to organize and edit a line

Production pattern: final pattern made to company size standards

Psychographics: use of psychological, sociological, and anthropological factors to construct market segments (i.e. customer behavior)

Repeat: repetition of a print in fabric design

Sell-through: ability of a line to sell regularly at full price. It is often calculated as a percentage.

SKU: abbreviation for stock keeping unit

Specs: sample specifications or “specs” are garment measurements and details that are included in tech packs or technical packages. Many apparel specs are shown along with fashion flat sketches, and are the most important step in creating a sample.

Stock turnover: number of times a merchandise is sold and replaced in a given period

Strike-off: test sample of fabric made to show and verify color and pattern before entering into production with larger quantities

Tech pack: also known as technical packages, tech packs are vital to both the sample and garment production process. Usually they contain fully detailed fashion flats and specs, topstitching and hardware details, any necessary artwork layouts, fabric and trim info, and all other necessary information required to produce a sample garment, and eventually bulk production.

WWD: abbreviation for Women’s Wear Daily, the definitive source of fashion industry and retail news both online and in a daily print newspaper. It is considered the 'fashion bible' of the industry.

Yoke: The neckine on both the front and back of a garment

Is there a fashion industry term whose meaning you would like to know that is not listed here? Let us know in the comment section below and we'll reply back with an answer!

#fashionindustry #LaunchYourCollection #fashionindustrylingo #fashionterms

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