Brand Design Questionnaire | Launch Your Collection

WELCOME TO THE LYC BRAND DESIGN EXPERIENCE

Let's create a compelling visual brand identity that not only captures the attention of your audience but also engages them on a deeper level, building enduring loyalty to your brand.

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A NOTE FROM THE LYC FOUNDER

Congratulations on reaching this important milestone in your apparel launch journey! My in-house brand designer and I are thrilled to work with you on crafting your official brand visual identity.

Our mission is to ensure every aspect of your brand's story is beautifully conveyed, capturing its unique essence. From initial concepts to final touches, we're committed to making your brand identity exceptional.

Outlined below are the next steps in the brand design process. The Branding Questionnaire will follow.

Brand Design

LYC BRAND DESIGN PROCESS

How it Works

01 | Brand Design Questionnaire

The purpose of the brand design questionnaire is to gather all the essential information about your vision and preferences. This helps us create a tailored visual brand identity that perfectly aligns with your apparel brand and truly resonates with your audience.

02 | Moodboard

After you complete the Brand Design Questionnaire, you will receive a moodboard that showcases the creative direction for your brand design. This moodboard will be based on your responses and your vision. It will serve as a blueprint, ensuring we’re aligned before moving forward with the brand design process.

03 | Logo Suite Presentation

Our logo suite presentation includes a primary logo, secondary logo, circular submarks for Instagram, and another versatile submark. We also provide a favicon for web browsers and a curated color palette of five colors to enhance your brand's visual identity. Additionally, you'll receive a customized typography hierarchy for consistent and professional font usage across all materials.

04 | Final Review

You will have another opportunity to review the updated site to ensure all changes have been made to your satisfaction. If any final tweaks are needed, those adjustments will be made before moving to the next stage. Once you are completely satisfied, we will proceed with the final steps of launching your website. This collaborative review process ensures that your website not only meets but exceeds your expectations.

05 | Brand Style Guide

Once we've moved past the final review phase, we bring your website to life with stunning brand visuals and a fully functional e-commerce store. We’ll start by adding lifestyle and product images and videos from your photoshoot or use the images you provided for the website. Next, we'll input the store inventory, ensuring all products are accurately represented and ready for purchase.

06 | Final File Submission

Once your brand design has been approved, we will submit final files of your logos in the following formats: .jpg with a white background, .png with a transparent background, eps for printing, as well as in AI, the original Adobe Illustrator editable files.