WELCOME TO THE LYC BRAND DESIGN EXPERIENCE
Let's create a compelling visual brand identity that not only captures the attention of your audience but also
creates a strong emotional connection, building a lasting brand loyalty.
LYC BRAND DESIGN • LYC BRAND DESIGN • LYC BRAND DESIGN • LYC BRAND DESIGN • LYC BRAND DESIGN • LYC BRAND DESIGN • LYC BRAND DESIGN • LYC BRAND DESIGN • LYC BRAND DESIGN • LYC BRAND DESIGN • LYC BRAND DESIGN • LYC BRAND DESIGN • LYC BRAND DESIGN LYC BRAND DESIGN •
A NOTE FROM THE LYC FOUNDER
Congratulations on reaching this important milestone in your apparel launch journey! My in-house brand designer and I are thrilled to work with you on crafting your official brand visual identity.
Our mission is to ensure every aspect of your brand's story is beautifully conveyed, capturing its unique essence. From initial concepts to final touches, we're committed to making your brand identity exceptional.
Outlined below are the steps in the brand design process. The Branding Questionnaire will follow.
Brand Design
LYC BRAND DESIGN PROCESS
How it Works
01 | Brand Design Questionnaire
The purpose of the brand design questionnaire is to gather all the essential information about your vision and preferences. This helps us create a tailored visual brand identity that perfectly aligns with your apparel brand and truly resonates with your audience.
02 | Moodboard
After you complete the Brand Design Questionnaire, you will receive a mood board that showcases the creative direction for your brand design. You will be presented with three different mood board options, each with their own curated color palette of five colors to enhance your brand's visual identity. It will serve as a blueprint, ensuring we’re aligned before moving forward with the brand design process. Once you select your mood board and color palette, we will move on to typography selection.
03 | Typography Hierarchy
Once you approve your mood board and color palette, our brand designer will choose fonts that reflect your brand's identity and personality. This typography hierarchy creates a clear visual structure, improving readability, while enhancing the overall user experience.
04 | Logo Suite Presentation
Our logo suite presentation includes a primary logo, secondary logo, circular submarks for Instagram, and another versatile submark. We also provide a favicon for web browsers.
05 | Final Review
You will have an opportunity to complete a final review of your brand design to ensure we have brought your vision to life and to your satisfaction. If any final tweaks are needed, those adjustments will be made before moving to the next step.
06 | Brand Style Guide
A brand style guide serves as a comprehensive document that outlines the visual and messaging elements of your apparel brand. Its purpose is to ensure consistency across all brand-related materials and communications. A brand style guide also ensures cohesiveness by providing clear and consistent guidelines for the use of visual and messaging elements. This unified approach strengthens brand identity and creates a seamless customer experience across all touchpoints.
07 | Final File Submission
Once your brand design has been approved, we will submit final files of your logos in the following formats: .jpg with a white background, .png with a transparent background, eps for printing, as well as in AI, the original Adobe Illustrator editable files.
L
LET'S GET STARTED
Brand Design Questionnaire