Client
On the Rocks
Location
Los Angeles and Palm Springs, California
Type
Emerging Fashion Brand
Welcome to On the Rocks, a sanctuary where you can escape the everyday hustle and be transported to a land where the sun is always shining, the sea is always glimmering, the summers are endless, and good times await. On the Rocks is not just a men’s clothing brand, it’s a lifestyle. Welcome home.
Fashion business plan, selling strategy, branding strategy, brand design and visuals, e-commerce website design, fashion design, fabric sourcing, tech pack development, factory placement, sample development, production management, social media strategy
Services
BRAND IDENTITY: We started by infusing a bold color palette, inspired by the vivid hues of tropical landscapes. Next, we integrated resort-inspired typography, choosing fonts that exude a relaxed yet stylish aesthetic. The typefaces were selected for their fluidity and ease, reminiscent of the gentle sway of palm trees and the effortless elegance of resort living. Adding to this, we incorporated line illustrations that capture the quintessential elements of beach life—an umbrella, beach ball, martini, sun, orange slice, and sunset. These illustrations infuse a playful and whimsical touch, enhancing the brand's visual appeal. We also created a complete logo suite that includes various versions of the brand's logo, ensuring versatility and consistency across all mediums. From primary logos to secondary marks and icons, each element is designed to maintain brand cohesion and adaptability.
​
ontherocksclothing.com
ontherocksclothing.com
Describe your image
