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The Launch Your Collection Celebrity division is
the premiere apparel launch consultancy and
branding agency in the United States dedicated
to working with public figures and celebrities to
expand their brand portfolio into the fashion sector.





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- 20 years of New York fashion industry experience working at the corporate headquarters of Ralph Lauren, Marc Jacobs, J. Mendel, J. Crew, and Banana Republic in design, merchandising, product development, fabric and trim sourcing, production, sales, promotion, and marketing

- Was one of the few employees at Ralph Lauren Corporation that was invited into design meetings with Ralph himself and learned directly from one of the most legendary fashion designers of all time

- Was hired at Ralph Lauren Corporation as their first ever fabric archives manager in a position created by Mr. Ralph Lauren; she later took on a fashion design role for the Ralph Lauren women's golf division

- Landed a book deal from Wiley to write, Becoming a Fashion Designer, which published worldwide in 2012 and has since been translated into two languages, Mandarin (2015) and Arabic (2019); no other fashion career book contains as many original interviews from top designers and industry insiders, including Manolo Blahnik, Reem Acra, Stuart Weitzman, Daymond John (Shark Tank, ABC), Ralph Rucci, Dennis Basso, Anna Sui, celebrity stylist and t.v. personality Robert Verdi, Peter Som, Pamella Roland, Kay Unger, and many more, who impart insider advice and invaluable insight.  Front cover and inside illustrations by world renown fashion illustrator Izak Zenou and book images by internationally known t.v. personality and fashion photographer Nigel Barker

- Hand selected the fabric for the custom made gown worn by Terie Hatcher to the 2005 Emmy Awards, for her nomination for Outstanding Lead Actress in Desperate Housewives

- Was hired directly by Sean Combs to work alongside him as his fabric director for the Sean John Menswear Fall 2008 New York Fashion Week show, while simultaneously being filmed alongside Sean for the MTV documentary, If I Were King. It features Sean Combs and the entire fashion and fabric teams as they prepared 28 runway looks in an unprecedented 3 month turnaround time, while being filmed by an MTV crew.

- Dressed actor Ethan Hawke for a premiere in New York.

- Was invited by Oscar de la Renta to design and illustrate three original designs, two of which inspired designs included in his Spring 2004 show at New York Fashion Week.

- Worked directly with visionary and founder Gilles Mendel at J. Mendel, a couture fashion house based in New York in a fabric and trim sourcing and research and development role for four seasonal runway collections per year, custom celebrity gowns, and wholesale accounts including Bergdorf Goodman and Saks Fifth Avenue


- Will become Adjunct Professor at the Jim Moran School of Entrepreneurship at Florida State University School where Lisa will teach the first ever offered course on Fashion Entrepreneurship in Fall 2024

Hi, I'm Lisa and I am the
founder and CEO of Launch Your Collection Celebrity, the author
of the book,
Becoming a Fashion Designer (Wiley) and an adjunct professor at the Jim Moran School of Entrepreneurship at Florida State University.

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Fashion Career Highlights



LYC is a leader in developing and launching apparel brands for public figures, influencers, personal stylists, and celebrities. We are dedicated to helping your clients increase their brand equity through the development and launch of their own customized apparel brand that caters to their fans and followers worldwide. 


With our founder and CEO at the helm, each apparel launch is lead and managed by our founder and in-house creative team, using minimal client time, while producing maximum results.

Our founder's exemplary experience working for legendary fashion designers such as Ralph Lauren, Marc Jacobs, and J. Mendel and top fashion houses such as Banana Republic, J. Crew, and Gant, as well as her breadth of fashion industry experience puts her in a class by herself.  

While we offer an all-inclusive signature launch program for our fashion entrepreneur start-ups, we started Launch Your Collection Celebrity when we began  getting consistent inquiries from former  Bachelorette (ABC) leads and contestants of the Bachelor (ABC) and Bachelor in Paradise (ABC).


We have since been in direct talks with with those cast on the Real Housewives of Orange County (Bravo) and Teen  Mom (MTV), as well as agents from Teall Management and William Morris Endeavor (WME) for a reality tv personality and influencer, A-list celebrities, such as Channing Tatum, Sarah Jessica Parker, Zendaya, and the wife of a Grammy award-winning Nashville-based country music singer.


Lisa has extensive experience working directly with celebrities and public figures. She hand selected the silk crinkle chiffon fabric for Terie Hatcher's custom J. Mendel gown for the 2004 Emmy Awards, dressed Ethan Hawke for one of his  New York premieres, Jen Garner for a Vogue cover shoot, and many others.

We welcome a discussion with you.


What We Can Do
for Your Clients


"Not only is Lisa a fashion industry expert, but she is

also a very kind and gracious individual, who offers both professionally relevant advice and personally appropriate wisdom."



Our Expertise and Capabilities


We work closely with our public figure and celebrity clients to develop meaningful growth opportunities that optimize their brand reach with infiltration into the fashion market. We craft authentic, heartfelt apparel brands that exemplify our client's iconic style -- that of which is admired by their fans, followers and supporters from around the world.


We can launch any product category, from athleisure, maternity, baby and childrenswear, mommy and me or daddy and me, and teen, to womenswear and menswear separates, and everything in between.

Interested only in branding services? We offer a premium suite of services encompassing brand strategy and brand, website, and social media design that are custom made resulting in a perfectly polished and cohesive brand presence that exemplifies authenticity.

We don't just produce apparel collections; we magnify brands. Utilizing our hands-on, personalized approach, we will work alongside you as your trusted launch partner to develop your apparel brand from the ground up, utilizing our full-service, one-stop apparel launch platform. Once launched, we can continue our relationship to develop long-term growth strategies.

We can work with your clients to launch their womenswear, menswear, teen, childrenswear/kids, layette (baby), mommy and me, daddy and me, family, or gender neutral apparel brand in a variety of product categories as follows:

  • Athleisure

  • Sportswear

  • Athleticwear: Fitness, Jogging, Running, Workout 

  • Yoga

  • Ballet Barre

  • Maternity

  • Lifestyle

  • Swimwear

  • Separates

  • Bridal Loungewear & Bridal Gowns

  • Intimates

  • Family pajamas

Launch Your Collection Bespoke offers customized launch programs with a focus on the following areas:

  • Business Planning 

  • Brand Strategy and Foundation

  • Complete Brand Identity Design & Marketing Collateral

  • Custom E-Commerce Website Design

  • Branded Instagram Posts

  • Social Media Graphic Design

  • Social Media Strategy

  • Fashion Design Services

  • Fashion Sketching and Illustration

  • Fabric and Trim Sourcing, Research and Development

  • Costing

  • Tech Pack Development and Management

  • Factory Placement

  • Sample Development and Management

  • Production Placement and Management

  • Fulfillment and Distribution Resources

  • Retail Partnership Outreach & Placement

We proudly work with our extensive roster of trusted apparel manufacturers who are both based in the United States (for a "Made in the USA" label) and overseas. We can also place your client with a sustainable factory if she/he is passionate about creating an eco-friendly apparel collection.

We will custom tailor a launch program designed for your client's unique launch needs that allows your client the freedom to pursue all of their personal and professional endeavors and interests, requiring minimum time, with maximum results and rewards.


Public Figure James Broyhill
of Broyhill furniture

A 103 Year Furniture Legacy:
An American Success Story

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Public Figure James Broyhill
of Broyhill furniture

A 103 Year Furniture Legacy
An American Success Story

"We worked with the Launch Your Collection Celebrity team to create the official brand for our JB by James Broyhill company division. They delivered superior results in an unprecedented turnaround time. It was important to me to hire a branding agency who could capture our vision and leave a lasting impression for the company, as well as for our family’s  103 year old furniture legacy.


We appreciated working directly with Lisa and her bespoke brand designer to provide us with brand strategy, story design, brand design, creative direction, media kit copyrighting and design, social media design, marketing collateral, and an official brand website. Using their truly hands-on approach, they took the time to fully understand our company mission and goals, and create a brand strategy from the ground up that could truly reflect our brand identity and vision.


We also entrusted Launch Your Collection to create and launch the online home of the Broyhill Furniture Legacy: An American Success Story, which invites viewers to learn about the Broyhill family heritage from a historical perspective through a unique multimedia experience encompassing text, imagery, timeline, and video. This is the first time we have had an official online home for my family's furniture empire and I entrusted Lisa and her team with this considerable undertaking and honor on behalf of our family.


I would strongly recommend Launch Your Collection for all of your brand strategy and brand design needs. We valued their passion, dedication, and focus to our project using their professional, yet personal approach. The entire process from start to finish was impeccably organized, efficiently executed, and was delivered above our expectations."

grandson, of j.e. broyhill, founder of broyhill industries


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